What we do
Brian O’Keeffe Videography was founded in 2019 with a mission of empowering people, organisations, and leaders to be unstoppable towards achieving their business goals.
Creating videos takes a lot of investment upfront and when done correctly, can create an incredible opportunity to attract new customer and growth opportunities.
‘We Create Videos That Pay For Themselves’
We don’t just set out to just make beautiful videos or even simply to tell a great story. We set out to combine both those things with a direct effort to turn a profit and achieve business results for our clients.
– Brian O’Keeffe
1. Brand Focused Content
2. Sales Focused Content
1. Brand Focused Content
In simple terms, brand focused videos are designed to build your brand! Branded video content can serve a number of purposes, and generally is used to generate awareness and make connections with new and current customers. Branded content works effectively when compelling stories are told which are authentic, engaging and target a core audience.
Brand Content Solutions:
Promotional Video: This kind of video typically sits on a website and is used to communicate a message / story / product offering with customers.
Video Series: Consider using branded video content in a series format when you want to go more in-depth on a topic but still want to keep the individual videos short, as part of for ongoing social media engagement.
Example Promotional Video: When it came to creating a promotional video for this client, our goal was to build a genuine connection with the target audience by humanising the companies employees in a relatable way.
Pricing:
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2. Sales Focused Content
Sales focused videos are designed to increase sales and drive business results. We create effective video ads that quickly capture the viewer’s attention, hold it and lead to a customised call-to action.
Sales Content Solutions:
Video Advertisement: A carefully crafted advertisement for your product. We always customise our ads according to your branding aspirations and specified business objectives. Typically optimised for a 30 -60 second targeted social placement.
Video Advertisement + Photos: Same as above, with added product photographs that can be utilised for organic social and web content ad well as targeted ads.
Example Video Advertisement: Our aim was to showcase the new jalapeño and raspberry jam for ‘Rebel Chilli’ in a short and fast-paced video ad, designed to grab attention and generate leads.
Pricing:
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What to expect working with us
Our process aims to first understand what the viewer needs to hear/see in order to want to take action. It’s one thing to communicate what we think is important, but it is really the viewer that matters. We then pair this understanding with our artistic talent in communication and video to create a powerful video that makes a difference.
1. Kick-Off Meeting
Initial Meeting (phone-call or in person) to understand your business, your goals, and to organize the initial details of the project.
2. Research & Creative
We first start by asking questions. Lots of them. Who is your target audience/s? What would motivate your customers to buy your product / buy in to your brand? Why do people come to work for your company? and so on. We use this research-driven understanding to drive the entire project.
3. Pre-Production
We take our creative brief and create a logistical game plan to implement it. We map out the necessary equipment, shooting days, editing days, and put down a schedule, and get moving.
4. Production
Lights, camera, action; this is the fun part. We come out to you with our state-of-the-art cameras, lights, audio equipment, drone, and more to capture all the puzzle pieces we need to piece together the perfect story as mapped out in our creative brief. We make sure the day goes smooth by having an agenda and communicating everything well in advance.
5. Post-Production / Editing
This is where we really shine. After getting the shots we cut them up and bring it all together. When music, graphics, and video all come together it’s magical. In the end, we’ll have an amazing video/s that’s ready to hit the market.
6. Presentation & Revisions
We present our work and work back and forth until its perfect.
7. Launch & Market
We get you the final files and guide you with channel selection and distribution (if you would like!). We use our expertise to help you get the video seen by the right people, so goals are accomplished and you make the most of our investment.
Timeline: 2-4 Weeks
NEXT STEPS
Next step would be to discuss any questions you may have. From there, if we feel this would be a great fit, then we can have an initial chat and proceed from there!