Brief and Idea
Herbalife Nutrition is a global multi-level nutritional organisation.
With the aim of producing content for their UK and Ireland division, I teamed up with Sport Endorse, an Irish sports agency, to showcase one of Herbalife’s newest sponsored athletes, Sharlene Mawdlsey.
Sharlene is Mawdsley is an Irish International 200m/400m track athlete. We spent a day at the University of limerick with Sharlene, capturing footage of her training and speaking about her journey.
Along with the main promotional video, we captured a series of photographs (with product placement) and created vertically optimised videos for Instagram.
It was a great day out at the track and the results are featured below.
Video Produced by Trevor Twamley of Sport Endorse.
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